- Jannat Mirza appointed as Peshawar Zalmi’s social media ambassador for PSL 10
- Appointment aims to supercharge digital engagement and connect with younger fans
- Builds on legacy of celebrity ambassadors like Mahira Khan
- Reflects a radical shift in sports marketing strategy in Pakistan
A Viral Alliance That Redefines PSL Marketing
When the worlds of social media virality and cricket collide, the result is explosive. Jannat Mirza, Pakistan’s reigning TikTok queen, has just been revealed as the social media ambassador for Peshawar Zalmi in the blockbuster Pakistan Super League’s 10th season (PSL 10)—a move that’s electrified fans and marketers alike.
This partnership is more than a contract—it’s a calculated charge into the heart of the youth, a dynamic power move signaling that PSL is no longer just about cricket—it’s now about culture, conversation, and content.

Why Jannat Mirza? Why Now?
- Youth Magnetism: With tens of millions of followers across TikTok and Instagram, Jannat embodies the digital heartbeat of a generation.
- Cricket Meets Pop Culture: Peshawar Zalmi isn’t the first to tap into celebrity appeal—they’ve previously brought on heavyweights like Mahira Khan to fuel their brand aura.
- Strategic Fan Growth: The move is a bold declaration that Zalmi is doubling down on social media storytelling—aiming squarely at virality, memes, reels, and beyond.
The Emotional Understory
Imagine the buzz—a casual TikTok scroll morphing into a cricket revelation. Jannat’s casual charm meets Zalmi’s gladiator spirit. Fans feel they’ve been ushered behind the scenes of one of Pakistan’s cricketing powerhouses, carrying both the intimacy of influencer culture and the adrenaline of T20 cricket.
- Outrage of Wonder: Can a social media star actually influence game-day energy?
- Surprise: Not a Bollywood actor, but the queen of TikTok.
- Emotion: This is grassroots, relatable, and undeniably viral.
FAQs
Q1: Who is Jannat Mirza?
A Pakistani TikTok-born social media sensation, actress, and among Pakistan’s most-followed digital stars.
Q2: What is Peshawar Zalmi?
One of the most illustrious teams in the Pakistan Super League, with a robust history of blending pop culture and cricket.
Q3: How will Jannat Mirza promote the team?
Through dynamic online campaigns, behind-the-scenes content, reels, live updates, exclusive stories—aimed at making fans feel part of the action.
Q4: What does this mean for the future of PSL marketing?
A shift toward digital-first, influencer-driven, and fan-interactive strategies; the days of billboard and TV-only campaigns could be behind us.
Q5: What exactly is Jannat Mirza’s role?
She’s been appointed as Peshawar Zalmi’s official social media ambassador for PSL 10. Her star power will drive digital campaigns and fan outreach.
Q6: Why does Zalmi need a social media ambassador?
To supercharge youth engagement through bold, modern content—so fans feel part of the action, wherever they are.
Q7: Has Zalmi done this before?
Yes, they’ve collaborated with celebrities like Mahira Khan and Sana Javed, creating a legacy of crossover appeal.
Q8: What does this signal for PSL and sports marketing in Pakistan?
A full pivot towards influencer-driven storytelling, prioritizing authenticity and immediacy over traditional ad campaigns.
This isn’t just news—it’s a digital tidal wave. With Jannat Mirza onboarding as Peshawar Zalmi’s social media ambassador for PSL 10, the league enters a new era—one driven by viral content, influencer charisma, and youth engagement. Stay hooked—because where TikTok meets T20, magic unfolds.









